Best Halloween Social Media Campaigns of 2025

🎃 Hello, fellow Halloween enthusiasts! As the spooky season approaches, brands are brewing up some of the most creative and engaging social media campaigns we’ve seen in years. From nostalgic throwbacks to innovative digital experiences, 2025’s Halloween campaigns are setting new standards for creativity and engagement.

In this article, we’ll explore the standout Halloween social media campaigns of 2025, highlighting what made them so successful and how you can draw inspiration for your own brand’s festivities.

🧙‍♀️ What Makes a Halloween Campaign Stand Out?

Before we dive into the best campaigns, let’s discuss the elements that make a Halloween social media campaign truly memorable:

Nostalgia with a Twist: Revisiting classic Halloween themes with a modern spin can resonate deeply with audiences.
User-Generated Content (UGC): Encouraging followers to create and share their own content fosters community and boosts engagement.
Interactive Experiences: Polls, quizzes, and challenges keep audiences engaged and excited.
Collaborations and Partnerships: Teaming up with influencers or other brands can amplify reach and add credibility.
Visual Appeal: Eye-catching graphics and videos are more likely to be shared and remembered.

🕸️ Top Halloween Social Media Campaigns of 2025

1. Gap x KATSEYE: “Better in Denim” Dance Challenge

Gap’s collaboration with the global girl group KATSEYE took TikTok by storm. Their dance video to Kelis’ “Milkshake” amassed over 576 million views, becoming the brand’s most-liked and shared TikTok. Fans, known as EYEKONS, embraced the choreography online, prompting Gap to host a New York masterclass, culminating in a surprise visit from KATSEYE themselves.

2. Tootsie Roll: Reviving the “How Many Licks” Campaign

Tootsie Roll Industries brought back its iconic “How Many Licks” commercial, updated with modern animation and voice acting. The nostalgic ad resonated with both older and younger audiences, blending heritage with contemporary design standards.

3. Home Depot: Ultra Skelly’s Spooky Upgrade

Home Depot’s “Ultra Skelly,” a 6.5-foot skeleton with rotating torso, mouth movement, and Bluetooth functionality, became a Halloween sensation. The interactive decoration allowed users to control it via smartphone, adding a tech-savvy twist to traditional Halloween decor.

4. Bluey Halloween Inflatables by Costco

Costco’s Halloween inflatable featuring the beloved Heeler family from “Bluey” brought joy to families with younger trick-or-treaters. The cute decoration avoided traditional spooky themes, offering a joyful and festive energy to lawns.

5. Descendants: The Rise of Red – Viral Dance Challenge

The soundtrack for “Descendants: The Rise of Red” accumulated over 26 million streams, with the track “Red” gaining significant popularity on social media. Fans created numerous dance challenges on platforms like TikTok and Instagram, making it one of the top Halloween costume inspirations.

🕷️ How Can Your Brand Create a Spooktacular Campaign?

Now that we’ve seen some of the best campaigns, let’s discuss how you can create your own:

Leverage Nostalgia: Tap into classic Halloween themes or past campaigns that your audience loved.
Encourage UGC: Host costume contests or challenges with branded hashtags to foster community participation.
Collaborate with Influencers: Partner with influencers who align with your brand to reach a broader audience.
Utilize Interactive Features: Use polls, quizzes, and countdowns to keep your audience engaged.
Optimize Visuals: Invest in high-quality graphics and videos that are shareable and memorable.

🧛‍♀️ TL;DR – Key Takeaways

Nostalgia Sells: Reviving classic themes with a modern twist resonates with audiences.
UGC Boosts Engagement: Encouraging followers to create and share content fosters community.
Collaborations Amplify Reach: Partnering with influencers or other brands can expand your audience.
Interactivity Keeps Interest: Polls, quizzes, and challenges maintain audience excitement.
Visual Appeal Matters: Eye-catching content is more likely to be shared and remembered.🕸️ 🎃

👻 FAQs

Q1: What are some budget-friendly Halloween marketing ideas?

A1: Consider hosting a costume contest on social media, creating Halloween-themed content like polls or quizzes, and offering limited-time discounts to encourage purchases.

Q2: How can I encourage user-generated content for my Halloween campaign?

A2: Create a branded hashtag, offer incentives like prizes or features on your page, and engage with participants by sharing their content.

Q3: What are some Halloween-themed content ideas for social media?

A3: Share costume inspiration, behind-the-scenes looks at your Halloween preparations, spooky polls, or fun facts about Halloween traditions.

Q4: How can I collaborate with influencers for my Halloween campaign?

A4: Identify influencers who align with your brand, propose creative collaboration ideas like co-hosting a costume contest, and provide them with the necessary resources to promote your campaign.

Q5: How can I measure the success of my Halloween social media campaign?

A5: Track metrics like engagement rates, hashtag usage, website traffic, and sales conversions to evaluate the effectiveness of your campaign.🕷️

🎃 Conclusion

Halloween 2025 is shaping up to be a season of creativity and engagement in the world of social media marketing. By drawing inspiration from these standout campaigns and implementing the strategies discussed, your brand can create a spooktacular presence that resonates with audiences and drives engagement.

Remember, the key to a successful Halloween campaign is to be creative, interactive, and authentic. So, start brainstorming, get spooky, and let your brand shine this Halloween season!